About Coway

Company Background

The Company


Coway (formerly known as Woongjin Coway (M) Sdn. Bhd.) is the top consumer and household electronics company in Korea. Since it establishment in 1989, we have taken the lead in expanding and advancing the market.Having won recognition for its products and service quality both at home and abroad, Coway started to diversity its product portfolio in the mid-1990s to become a household electronics company in real sense.

The company has extended its product lineup from water filtration appliances to air purifiers, bidets, water softeners and food waste disposers, which improve the quality of our customers' lives and preserve the environment.

In the time since its establishment, Coway has consistently grown while maintaining transparency an ethics management principles. In 1998, we introduced a rental business model for the first time in the industry and provide before sales service by service representative call "Cody". As a result, Coway has topped the Gallup polls recent years in terms of market share, customer satisfaction and brand awareness.Since mid-2000s, the company has actively made forays into the global market to become a leading global household electronics company, while strengthening our domestic position.

As present, we operate five overseas subsidiaries which is Malaysia was one of it, one branch and a logistics center in Netherlands, and continue to increase exports and build a strong foundation for sustainable growth. In particular, from 2009, we have bolstered our position as a sustainable company by focusing on green management, thereby implementing customer value management and contributing to the sustainable development of humankind.

Coway in Malaysia

Coway was introduced to the Malaysian market in 2006. With the tagline “We Bring Wellness”, Coway positions itself as the brand that cares for your health and the environment, providing 100% eco-friendly home appliances for your well-being. To date, there are more than 40,000 customers in Malaysia and the number is rapidly growing.

Company Vision

On the company's 20th anniversary in May 2009, Coway declared its vision of "The 1st Green Global Leader which Designs a Healthy Tomorrow" and selected confidence, respect, integrity, passion, speed and action and cooperation as its core values. Moreover, the company designated 2009 as the initial year of customer value management by holding the service innovation declaration ceremony.

Coway set its goal of becoming a customer service provider as a consumer electronics manufacturer and defined action plans and core values in accordance with this goal. In particular, the core values were items that gained more than 50 percent support ~ two-third of all Coway employees ~ from participants of a company survey.

Management Philosophy

The core management Philosophy of Coway is "Tto Tto Sarang" which means "Love and Love Again".

The company operates its business with love for individual members of the company, its stakeholders, the communities it operates in and the world.

In this respect, "Tto Tto Sarang" is in line with Coway's sustainability management, which contributes to the sustainable development of human beings and enhancement of stakeholder value. We pursue value creation and environment management to enhance stakeholder value and reinvent ourselves as a global company.

History Korea

 

Korea History TimeLine

1989~2000	Establishment and Launch
1989	Korea Coway Co. launched
1990	Entered the water filtration appliances market
1993	Established the Environment Technology Institute
1998	Began rental business for water filtration appliances
2000	Began rental business for bidets
2001~2004	Emergence as a leader in the household electronics industry
2001	Listed on the Korea Stock Exchange
	Began rental business for air purifiers
2003	Acquired ISO 9001 and 14001 certifications
	Established the Japan subsidiary
2004	Launched system kitchen business
2005~2008	Growing into a global household electronics company
2005	Established the Thailand subsidiary
	Opened Rental House
	Launched food waste disposers
2006	Established Woongjin Energy
	Established the Malaysia Subsidiary
	Established the China Subsidiary
2007	Designed as the Europen Union’s RoHS testing institute
	Established the United States subsidiary
2008	Achieved a design award grand slam (red dot, IF, IDEA and Good Design Awards)
	Entered the water treatment business
	Woongjin Group declare a new corporate image
	Constructed Woongjin Coway R&D Center at Seoul National University
	Concluded an assignment agreement for filter & water treatment businesses with Woongjin Chemical Co., Ltd.
	Environment Technology Institute was designated as a Recognized Testing Laboratory form Water Quality Association (WQA)
	Launched payFree service
2009~2010	Woongjin Coway’s 20th Anniversary – Building a foundation for an eco-friendly, service company
2009	Staged a waste battery collection campaign in partnership with the Environment Ministry and the Korea Battery Recycling Association
	Held launching ceremony for Eco-way for low-carbon, green management
	Merged with the Bidet Division of Woongjin Cuchen
	Declared “Service Innovation” and “HEART Service” on the occastion of the company’s 20th anniversary
	Held launching ceremony for greenhouse gas inventory between Woongjin Coway and partner firms and signed a voluntary agreement for reduction of greenhouse gas emissions.
	Launched W_class Service for top customers
	Selected as a certified company with the best consumer Complaints Management System (CCMS) by the Fair Trade Commission for the second straight year.
	Obtained certification form the IEC Quality Assessment System for Electronic Components
	Received the Prime Minister’s Award in recognition of the company’s contribution to eco-friendly industry and low-carbon, green management
	Launched an anti-virus air purifier filter against new influenza (H1N1)
	Woongjin Coway’s water filtration appliances was selected as a World-class Product (first time in the industry)

History Malaysia

Malaysia History TimeLine

2006-2007	Sprouting Seed
2006	Coway Malaysia Established
	Introduce Rental Scheme & Cody to local market
2007	Launched Health Planner Grand Conference
	Joined HomeDec Exhibition
2008~2009	Steady Growing
2008	Appointed DJ Will & DJ Sam as Coway Ambassadors
	Launched Authorised Sales Center @ Penang Island
	Launched Authorised Sales Center @ Seremban
	Launched Authorised Sales Center @ Johor Bharu
	Launched Authorised Sales Center @ Kepong
	Launched Authorised Sales Center @ Sg.Petani
	Launched Authorised Sales Center @ Malacca
2009	Partnership with AEON Credit Service
	Partnership with Women’s Enterprise Development Center on Cody Recruitment Project
	Introduced Elite HP Training Program
2010~	Penetrating the water purifier industry
2010	Appointed DJ Sam & Ifa Raziah as Coway Ambassador
	Media Trip to Korea Headquarter, R&D Center & Factory
	Launched Coway Mega-billboard @ KL-Seremban Highway
	Launched Cody’s Customer Relationship Management Program

Corporate Customer

Banking Sector

Corporate Sector 

Education Sector 

Health Sector

Media Sector

Government Sector

 

The Technology

R&D Center

Coway has established its first R&D center in 1993 before begins its factory production in 1994. In December 2006, Coway firmed a partnership with Seoul National University, a top ranking university in Korea, to further develop technology driven products utilizing both industrial and academy knowledge.

The R&D Center with 6 stories above ground, 2 stories below and 12,208m2 in floor space is located within Seoul National University’s research district. To date, Coway is one of only three companies to have R&D facilities at the university follow by Samsung and SK Telecom.

Recognized as “Drinking Water Quality
Inspection Institution”


Total of KRW 58 billion was invested for the R&D Center, which is equipped with 182 cutting-edge devices such as high-tech research facilities including Environmental Analysis Center appointed by Han River Basin Environmental Office as “Drinking Water Quality Inspection Institution” and certified as KOLAS international testing lab for water quality, 45 laboratories, a CADR (Clean Air Delivery Rate) measurement chamber, a dead room for noise Measurement, and wind tunnel measuring equipment.

R&D centre at Coway place priority on improving consumer convenience rather than improve profit of company. It is founded on consumer-centric system that exhaustively identifies and discovers consumer needs in product development.


250 professional researcher focused
on R&D programs

Coway prides itself on adhering to the most stringent quality control, thus receiving the 
Reduction of Hazardous Substance (RoHS) Certificate of Compliance. As of the end of 2009, total 
250 R& D researchers consist of doctorate, master and bachelor degree holders pursue well-being 
culture with products improving the quality of life.